The BORN FREE FOUNDATION is a dynamic international wildlife charity, devoted to compassionate conservation and animal welfare. BORN FREE takes action worldwide to protect threatened species and stop individual animal suffering. BORN FREE believes wildlife belongs in the wild and works to phase out zoos.

Described by The Times as ‘Big enough to make a difference, but small enough to care,’ Born Free is supported by celebrities including Joanna Lumley, Martin Clunes, Bryan Adams, Rachel Hunter, Helen Worth, Jenny Seagrove and Martin Shaw to reach out to the public, the media and business friends such as GA INSURANCE, who actively support and fund projects and campaigns, helping hundreds of thousands of animals worldwide.

Visit the BORN FREE FOUNDATION web site to see how you too can take action to fight ivory trade, ‘sport’ hunting, the killing of wild animals or challenging the exploitation of wild animals in zoos and circuses as well as a photo gallery on the respective PRIDE OF KENYA auction event.

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Sachit Shah, GA Executive Director, handing over a cheque for Kshs 1,000,000 (Approx $14,000.00) to the BORN FREE FOUNDATION for his successful bid of King Mufasa! Who is the King of the Jungle now!